The nature of Stevia is, well, natural. Pure Via is a sweet little zero calorie marvel that comes from the leaves of a plant called stevia. The stevia plant grows sweeter day by day, with a little help from rich soil, warm sun and generous rain.

the stevia plant

Stevia Rebaudiana Bertoni (commonly called stevia) is a member of the Chrysanthemum family. Stevia is a natural herbal sweetener with no calories and no carbohydrates. The stevia leaf has been used as a sweetener for hundreds of years in South America. It is called “Ka’a He’e” (“Sweet Herb”) in Paraguay.

The sweetness found in stevia comes from several natural ingredients. Rebaudioside A (Reb A) is the sweetest and purest extract of the stevia leaf. This natural sweetener is more than 200 times sweeter than sugar.

Which, in turn, makes Pure Via the natural choice for people who want to live a healthier lifestyle in addition to people with diabetes and those watching their sugar intake.